Services

Five services. Take one, or the whole book.

Every engagement ends the same way: a guideline your team can use without us in the room. What changes is how much of the system we build for you.

Services

A.1

Brand strategy

Positioning, naming and the one sentence everything else hangs from.

We interview your team and your customers, map the competition and write a positioning you can say out loud. Everything we design later is measured against it.

Deliverables

Research and interviews · Positioning statement · Naming · Brand architecture

Duration

3–5 weeks

A.1

Brand strategy

We interview your team and your customers, map the competition and write a positioning you can say out loud. Everything we design later is measured against it.

Deliverables

Research and interviews · Positioning statement · Naming · Brand architecture

Duration

3–5 weeks

A.2

Identity systems

Logo, type, colour and the rules that hold them together.

A mark is the smallest part of the job. We design the system around it: typography, colour, grid, imagery and a set of rules that decide what happens when someone new picks it up.

Deliverables

Logo and variations · Typography · Colour system · Grid and layout · Image direction

Duration

6–10 weeks

A.2

Identity systems

A mark is the smallest part of the job. We design the system around it: typography, colour, grid, imagery and a set of rules that decide what happens when someone new picks it up.

Deliverables

Logo and variations · Typography · Colour system · Grid and layout · Image direction

Duration

6–10 weeks

A.3

Brand guidelines

The manual itself: online, printed and editable by your team.

We write the guideline as a working document, not a PDF that gets lost. It lives online, prints well and your team can update it without calling us.

Deliverables

Online brand manual · Print edition · Templates · Handover workshop

Duration

3–4 weeks

A.3

Brand guidelines

We write the guideline as a working document, not a PDF that gets lost. It lives online, prints well and your team can update it without calling us.

Deliverables

Online brand manual · Print edition · Templates · Handover workshop

Duration

3–4 weeks

A.4

Packaging & spaces

Labels, signage and anything you can pick up or walk past.

We take the system off the screen: packaging ranges, retail, wayfinding and exhibition graphics, specified down to the material and the ink.

Deliverables

Packaging range · Wayfinding · Retail and events · Production specs

Duration

6–12 weeks

A.4

Packaging & spaces

We take the system off the screen: packaging ranges, retail, wayfinding and exhibition graphics, specified down to the material and the ink.

Deliverables

Packaging range · Wayfinding · Retail and events · Production specs

Duration

6–12 weeks

A.5

Digital identity

Websites, product UI and motion that behave like the brand.

We design the parts of the brand that move: websites, product interfaces, motion principles and a component library your developers can build from.

Deliverables

Website · UI kit · Motion principles · Design tokens

Duration

6–10 weeks

A.5

Digital identity

We design the parts of the brand that move: websites, product interfaces, motion principles and a component library your developers can build from.

Deliverables

Website · UI kit · Motion principles · Design tokens

Duration

6–10 weeks

Engagements

Three ways to start. Fees are fixed after the brief, and every phase is signed off before the next begins.

4–5 weeks

Strategy sprint

From €14,000

Positioning, naming and a one-page brief. For teams who know the brand needs to change but not yet how.

Interviews and audit · Positioning · Naming · Brief

12 weeks

Full identity

From €38,000

The complete book: strategy, identity system, guidelines and handover. Our usual engagement.

Strategy · Identity system · Guidelines · Training

3 weeks

Guideline only

From €12,000

You have an identity, we write the manual that makes it usable and keeps it consistent.

Audit · Online manual · Templates · Workshop

Questions

How do you price a project?

A fixed fee, agreed after a short call and a written brief. If the scope changes we say so before we start the extra work, not after.

Do you work with early-stage companies?

Yes, if there is a founder who will make decisions. We prefer companies with a product on the market, because the identity can be tested.

Can you take over an existing identity?

Often. We start with an audit, keep what works and write the guideline the identity never had.

Who owns the files?

You do. Final files, fonts we have licensed for you and the editable manual are handed over at the end, with a 30 day support window.

What do you need from us?

One decision-maker, a two hour kick-off workshop and feedback within two working days of each Friday review.

Not sure which one you need?

Send a short brief and we will tell you which engagement fits, or that we are the wrong studio.

Request a brief