02
Norte Observatory
Identity and wayfinding for a hilltop observatory, set in a single grotesk and readable at night.
Client
Fundação Norte, Lisbon
Year
2024
Discipline
Wayfinding
Role
Wayfinding, signage, visual identity
A
Brief
Challenge
A new observatory needed to feel like science and like a place you want to visit, readable from a car park at dusk.
Approach
Large concrete surfaces, one reflective sky blue, and a signage family sized by viewing distance instead of by habit.
B
Logo
C
Colour
D
Typography
Museum of the Night Sky
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &@®%?!
E
Applications
Primary application
Detail
In context
F
Do and Don't
Do
Set sign type by viewing distance, never by sheet size.
Don’t
Do not place the mark over uneven concrete texture.
G
Results
Visitors in the first season
Sign types in one system
Wrong turns reported at opening
H
Next project
03